GPBox, the number one marketplace for motorsport sellers worldwide, has bolstered its leadership team with the appointment of seasoned marketing and communications expert, Neil Kent.
Created in 2018 by former Renault F1 engineer Pol Sancho, GPBox has grown rapidly to become the largest platform of its kind, with over 70,000 products currently listed by 450 sellers in 50 countries. By attracting the motorsport community to a single platform, GPBox has quickly become the world’s leading marketplace for some of the most desirable art and memorabilia available as well as official motorsport merchandise and accessories.
Kent brings a wealth of experience gained from 20 years working across the globe. He began his career at the A1GP World Cup of Motorsport before running AIG’s sponsorship of Manchester United for the Asia Pacific region, based in Singapore. He then joined Chelsea FC back in his native UK, before working as International Sponsorship Manager for the world’s most valuable sports entity, The NFL. His next career step saw him spend four years on the Formula 1 circuit with agency Sidhu & Simon, managing high profile PR campaigns for sponsors including Santander and Tata Communications, before launching Heineken as an F1 sponsor at the 2016 Canadian Grand Prix. In recent years he has been Managing Director of creative communications consultancy Chapter, where he remains.
The appointment marks a significant point in the trajectory of GPBox, signaling a strong statement of intent as it eyes the next stage of growth. Kent’s brief will include growing brand awareness, improving product understanding and driving customer acquisition.
Pol Sancho, Founder of GPBox said: “I’m thrilled that Neil has joined the business. He shares my enthusiasm for the potential of GPBox and his experience and contact book will undoubtedly boost the growth and visibility of our platform.”
Neil Kent, Shareholder of GPBox added: “I’m absolutely delighted to be joining Pol and the team as we look to accelerate the growth of GPBox. The performance of the business to date is incredibly impressive, and the passion, ambition and talent of the team makes it an exciting proposition. The vision for the business is clear and I cannot wait to be a part of the journey.”