Poster series commemorating Fernando’s final F1 season.
McLaren Racing and Automobilist cooperated to design a series of posters to commemorate the career of Fernando Alonso, who has raced a Formula 1 car for the last time at the 2018 Abu Dhabi Grand Prix following his retirement. The trio of posters depict the two-time World Champion at the wheel of his 2018-season McLaren MCL33, and his distinctive helmet in its blue, yellow and red colours.
BEHIND THE SCENE
How it's done
Every image we create is based on a real-life historical event, so to assure accuracy, we put in long hours of research to piece together every little detail.
Once the concept is established, we set to work creating a 3D model using CGI. Studying every piece of reference material available, our artists essentially build a car from scratch, slowly constructing layer upon layer of detail – even down to the correct number of coats of paint.
We use offset lithography printing technology to consistently achieve high-quality image reproduction. The image data goes straight from our ultra-high-resolution digital files to the printing plates for a clean, precise print.
Paper density is measured in grams per square metre. After extensive testing we have decided this density is the ideal value for our artworks.
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